Seedsee

← All works

Key Visual & Campaign — 2025

MARK & LONA — Fashion | Key Visual

MARK & LONA key visual — ribbon, golf ball, and liquid chrome renders

A flash key visual for the MARK & LONA store grand opening in Vietnam, built in a fast-paced design sprint. The concept centers on transformation — fashion, sport, and futuristic material flowing into one another through controlled motion and light, rendered in metal-inspired fabrics for a modern, high-fashion read on a sports brand.

Client
Mark and Lona
Year
2025
Services
Key visual, campaign art direction
Tag
Branding
Project Team

(02) Client

Mark and Lona

About Client

MARK & LONA is a Japanese luxury sportswear label blending golf, streetwear, and high fashion. For its first Vietnam store opening, Seedsee was brought in under Goodhood.Agency to translate that fusion into a single key visual — fast, premium, and built to flex across formats on opening day.

MARK & LONA lookbook — golf and streetwear pieces from the collection

(03) Process

How it was made

Process

A fast-paced sprint: ideation with AI tools to lock the core metaphor, concept sketches to map the camera move, mood boards breaking the brief into fashion/luxury and golf/futuristic/metal references, then Midjourney and Photoshop to visualize the hero frames, before Premiere and After Effects assembled the final cut.

Concept sketches mapping the key visual's camera move
Mood board — fashion and luxury references
Mood board — golf, futuristic, and metal references
High-fidelity render studies built in Midjourney and Photoshop
Final edit assembled in Premiere Pro

(04) Showcase

Key Visual & Campaign

Final Design

Finished key visual render set
Grand opening ribbon and chrome key visual details

Next project

3Brothers — KOL Agency | Women's Day Social Media Design