Seedsee

← All works

Brand Identity — 2023

TUTU — Exhibition | Branding

TỪ TỨ exhibition entrance signage wall

A complete identity system for TỪ TỨ, a multi-sensory exhibition celebrating Vietnamese local language through photography, folk music, and literature (18-28 Jan 2023). A pink-and-cyan halftone system — built around a script wordmark — carries from the entrance signage and poster series through stationery, lanyards, and exhibition merchandise.

Client
TUTU
Year
2023
Services
Identity, exhibition graphics, collateral
Tag
Branding
Project Team

(02) Client

TUTU

About Client

TỪ TỨ is a multi-sensory exhibition exploring Vietnamese regional dialect and folk culture through photography, folk music, and poetry. Seedsee built the full identity — from the entrance key wall to every piece of collateral visitors would touch on their way through the show.

Duotone floating-market photography inside the exhibition

(03) Process

How it was made

Process

A pink-and-cyan halftone system built around a script "Từ Tứ" wordmark, applied consistently from entrance signage and a three-part poster series through business cards, staff lanyards, and the full stationery set — so the identity reads the same whether a visitor is walking in or holding a postcard afterward.

Exhibition signage in situ
Poster series for the exhibition
Business card system
Staff lanyard and ID card

(04) Showcase

Brand Identity

Final Design

Postcard featuring exhibition photography
Sticker sheet applied to exhibition merchandise

Next project

Zing MP3 — Entertainment | Social Media Social Media Design