Packaging, Print & Merchandise — 2025

The Rosy Hub — Education | Merchandise

A badge-collecting mascot system and year-round social content for The Rosy Hub, an IELTS and TOEIC education brand — built to make a study journey feel like a club worth joining.

Client: The Rosy Hub
Year: 2025
Services: Badge series, social visuals
Tag: Branding
Project Team

(02) Client

The Rosy Hub

About Client

The Rosy Hub is an IELTS and TOEIC education brand built around a soft, collectible mascot system — a cloud-shaped character and a growing series of badges — that turns study milestones into something students want to show off, and partners with creators and brands to reach new learners.

(03) Process

How it was made

Process

Each badge gives the mascot a new class, trait and idiom — Squirrel, Dark Horse and more — building a collectible system that scales across scholarships, seasonal campaigns and everyday social posts.

(04) Showcase

Packaging, Print & Merchandise

Final Design

Rosy 2025 Achievement Cake — year-in-review campaign poster

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